Actionable Web Analytics Using Data To Make Smart by Jason Burby, Shane Atchison, Jim Sterne PDF

By Jason Burby, Shane Atchison, Jim Sterne

ISBN-10: 0470124741

ISBN-13: 9780470124741

Realizing every little thing you could approximately every one click on in your site will help make strategic judgements relating to what you are promoting. This ebook is ready the why, not only the how, of internet analytics and the principles for constructing a "culture of research" within your company. Why you need to gather numerous sorts of facts. Why you would like a technique. Why it needs to stay versatile. Why your information needs to generate significant motion. The authors solution those severe questions—and many more—using their decade of expertise in net analytics.

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In the marketplace as a whole, the star did help the company’s profile, but not on the Web. Visitors to the site were more interested in other things and tended to click around him. Worse still, the site generated substantially more revenue when his presence on the homepage was muted. When he was used in the proper way in the proper sections of the site, he was successful in increasing conversion. The verdict? Well, it’s not as simple as it sounds. In the end, the company didn’t completely remove the star from their homepage.

Today we have digital cable and Internet Protocol TV (IPTV) bringing all the media channels closer together in both spirit and technology. The lessons learned in measuring the Internet over the past decade will provide the framework for eventually measuring all media. Your online marketing strategy today will most likely become your all-media strategy next year. qxd CHAPTER 1: THE BIG PICTURE ■ 14 4/23/07 11:12 AM Page 14 modern practices of advertising and PR, marketing tries to create value. In many cases, it appears to be successful.

It may seem trite to write about shopping in your pajamas, but not that long ago it was a cutting-edge concept. For decades, the general rhythm of shopping was aligned with the rhythm of most jobs and most schools: Stores opened in the morning and closed in the evening. Unless you were a shift worker, your schedule was the same as everyone else’s schedule. The only people shopping in their pajamas were doing so from a mailorder catalog or watching the Home Shopping Network. ”) were rarely satisfied and usually forgotten by morning.

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Actionable Web Analytics Using Data To Make Smart Businesscisions by Jason Burby, Shane Atchison, Jim Sterne


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